Public Relations

Often my clients are interested distributing press releases.  I applaud clients that recognize the benefits of press releases!  Distributing news via a press release is extremely helpful in not only gaining exposure for your company, advancing your message in the marketplace and strengthening your brand by becoming an authority on a particular issue, but they also can be picked up and re-distributed via other websites creating backlinks

When one distributor of corporate press releases concluded that a rival was trying to steal its secrets, it didn't issue a press release, it went to court. Marketwire on Wednesday filed a $25 million lawsuit accusing rival PR Newswire of causing irreparable harm by hiring away its workers and inducing them to divulge confidential information and trade secrets, violating confidentiality and non-compete agreements. In its complaint, Toronto-based Marketwire accused PR Newswire