About Maureen
I have competitors, but no competition.
A memorable line backed by wide-ranging work: Maureen McHale helped companies find the right message, put it in the right places and keep the whole effort moving.
Web marketing consultant
Strategy with sleeves rolled up.
Maureen McHale built Hire Maureen around a straightforward idea: many companies do not need another layer of theory. They need an experienced marketing professional who can understand the business, see what is missing and help complete the work.
Her projects crossed an unusual range of industries, including solar energy, industrial manufacturing, adhesives and sealants, semiconductors, financial services, healthcare, funeral and memorial services, landscaping, travel and consumer businesses. That breadth became one of her defining strengths. She could learn technical subject matter, identify the useful story and turn it into communication an audience could understand.
As a results-oriented consultant, Maureen specialized in marketing messages for articles, press releases, brochures, websites, email campaigns, promotions and social media. Her website development, content management and search skills made it possible to carry an idea from planning through publication.
“Online marketing is a sum of its parts. Do a little each day. It adds up.”
Experience that travels well.
Maureen’s client work often combined several responsibilities: website design, ongoing content, product and company marketing, public relations, search optimization and social media. For ESA Renewables, that meant supporting a large solar portfolio. For Hernon Manufacturing, it included multiple microsites and technical articles for industry publications. For small businesses, it could mean shaping the brand, writing the site and creating a practical plan for promotion.
Her published technical work covered structural adhesives, heat sinks, oil seals, solar operations and renewable energy. The subject changed; the method did not. Learn the material, respect the reader and make the next step clear.
See selected work