Content Marketing – a Growing Activity for B2B

Did you know that content marketing is becoming a core part of the B2B marketing process? Nine out of 10 organizations now market with content – regardless of company size or industry.

The most popular tactics are social media (excluding blogs) (87%), articles on a company’s website (83%), eNewsletters (78%) and blogs (77%). This is the first year where social media is used more frequently than articles.

Keep exploring.Read more practical notes on content, websites, search, social media and public relations.
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