Marketing Blog

A recent survey from Vertical Response, an online marketing provider, took a look at small businesses and their use of social media.

• FACEBOOK:  The basic findings show Facebook as the number one social platform, not surprising.

• SOCIAL MEDIA TOOLS:  Almost 60% of small businesses spend more than $26 a month for tools that help them publish social media updates: With a number of excellent free social tools available today – I was kind of shocked by this.

• BLOGGING:  Small businesses have blogs! In fact, the survey showed that 55% of small businesses have one. What the survey doesn’t tell you is how often they are updated or what information is being shared — keys to making your blog work for you.

• TWITTER:  The survey also indicated that 70% are on Twitter. Again, being “on Twitter” can mean many things, and the vast majority post once a day, at most, or several times a week. What this shows is that many are signing up and checking it out, but few are actually using it as a marketing channel.

The survey was conducted with small businesses under 100 employees (93% of respondents fell into this category) and 43% were the owners/CEOs/sole proprietors as well.

About Maureen McHale

As a results orientated web marketing consultant, Maureen McHale specializes in crafting relevant marketing messages for articles, press releases, brochures, websites, email campaigns, promotions, social media and more. Providing marketing help to a variety of companies in numerous industries, Maureen has the ability to not only manage your brand, but to create and implement marketing campaigns as well. Coupled with her marketing skills, Maureen's website development, content management and search engine optimization skills make her a clear choice to get the job done right. When looking for ways to take your company to the next level, fill gaps in staffing, or receive guidance and hands on assistance for your marketing needs, call Maureen, 352-406-2011.