Hire Maureen » Content Marketing http://hiremaureen.com I have competitors, but no competition. Wed, 16 Jan 2013 21:02:20 +0000 en-US hourly 1 http://wordpress.org/?v=3.4.1 Content Marketing – a Growing Activity for B2B /2013/01/02/content-marketing-a-growing-activity-for-b2b/?utm_source=rss&utm_medium=rss&utm_campaign=content-marketing-a-growing-activity-for-b2b /2013/01/02/content-marketing-a-growing-activity-for-b2b/#comments Wed, 02 Jan 2013 20:10:02 +0000 Maureen McHale /?p=808 Did you know that content marketing is becoming a core part of the B2B marketing process?  Nine out of 10 organizations now market with content – regardless of company size or industry.

The most popular tactics are social media (excluding blogs) (87%), articles on a company’s website (83%), eNewsletters (78%) and blogs (77%). This is the first year where social media is used more frequently than articles.

Read more:  http://www.dailyfinance.com/2012/10/24/research-shows-b2b-marketers-increase-spending-act/

]]> /2013/01/02/content-marketing-a-growing-activity-for-b2b/feed/ 0 How to Make a Word Cloud /2012/10/22/how-to-make-a-word-cloud/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-make-a-word-cloud /2012/10/22/how-to-make-a-word-cloud/#comments Mon, 22 Oct 2012 21:34:19 +0000 Maureen McHale /?p=728 Wordle: HireMaureen.com

Click Image to Enlarge

If you’re looking for an easy way to make a word cloud, look no further.  Not only are word clouds a unique and memorable way to market your content, this website makes creating one easy.  Describing itself as a “toy” for generating word clouds, Wordle can automatically generate a colorful design based on the content you provide, emphasizing the most commonly used words from your source. You simply copy the text you want to use and then paste it to their site.  You can also enter the url of any blog,   Once Wordle does its magic, then you can put your own twist on it by playing with the fonts, colors or layouts.

Here’s one I created with the words from the home page of my website. Pretty cool, huh?

 

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