---
title: "Content Marketing – a Growing Activity for B2B"
url: https://hiremaureen.com/2013/01/02/content-marketing-a-growing-activity-for-b2b/
description: "Did you know that content marketing is becoming a core part of the B2B marketing process?"
published: 2013-01-02
updated: 2013-01-02
---

# Content Marketing – a Growing Activity for B2B

Published 2013-01-02

Did you know that [content marketing](https://hiremaureen.com/article-marketing/) is becoming a core part of the B2B marketing process? Nine out of 10 organizations now market with content – regardless of company size or industry.

The most popular tactics are social media (excluding blogs) (87%), articles on a company’s website (83%), eNewsletters (78%) and blogs (77%). This is the first year where social media is used more frequently than articles.

Read more: [http://www.dailyfinance.com/2012/10/24/research-shows-b2b-marketers-increase-spending-act/](http://www.dailyfinance.com/2012/10/24/research-shows-b2b-marketers-increase-spending-act/)

Keep exploring.

Read more practical notes on content, websites, search, social media and public relations.

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