Marketing Blog

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Press Release Ideas

Often my clients are interested distributing press releases.  I applaud clients that recognize the benefits of press releases!  Distributing news via a press release is extremely helpful in not only gaining exposure for your company, advancing your message in the marketplace and strengthening your brand by becoming an authority on a particular issue, but they also can be picked up and re-distributed via other websites creating backlinks


Can you tag people on your business page? Today I received the following question from a client: "When I use Facebook, I can type a friends name into a post and it automatically tags them in the post on my wall, their wall or even on another business page. On our own company Facebook page, if I type someones name it doesn't work. Am I doing something wrong?" Social Media Help - Facebook Questions Answered When you are in the admin role of a


Consumers rely heavily on the internet for many things.  In regards to looking up information about an automobile, there’s a long laundry list of common searches, such as: Safety and reliability Looking up vehicle consumer surveys Insurance industry statistics Manufacturer websites Complaints filed with regulatory agencies. In addition to being an excellent source for consumers’ safety and reliability information, automobile users are also producers of such information.  They use traditional internet media such


Here are a few of the most important areas of marketing to focus on during 2013: The Brand – People truly care about the image of the brands they buy from – they want what’s new and cool. Cross Marketing – Start thinking about co-branding, affiliate marketing and other ways of working with a compatible company. Redeveloping the Company Image – Concentrate on putting your product or service in a new light. 


Did you know that content marketing is becoming a core part of the B2B marketing process?  Nine out of 10 organizations now market with content - regardless of company size or industry. The most popular tactics are social media (excluding blogs) (87%), articles on a company's website (83%), eNewsletters (78%) and blogs (77%). This is the first year where social media is used more frequently than articles. Read more: