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What Automotive Manufacturers Are Learning from Social Media

Consumers rely heavily on the internet for many things.  In regards to looking up information about an automobile, there’s a long laundry list of common searches, such as: Safety and reliability Looking up vehicle consumer surveys Insurance industry statistics Manufacturer websites Complaints filed with regulatory agencies. In addition to being an excellent source for consumers’ safety and reliability information, automobile users are also producers of such information.  They use traditional internet media such


Top 4 Trending Marketing Tactics for 2013

Here are a few of the most important areas of marketing to focus on during 2013: The Brand – People truly care about the image of the brands they buy from – they want what’s new and cool. Cross Marketing – Start thinking about co-branding, affiliate marketing and other ways of working with a compatible company. Redeveloping the Company Image – Concentrate on putting your product or service in a new light. 


Content Marketing – a Growing Activity for B2B

Did you know that content marketing is becoming a core part of the B2B marketing process?  Nine out of 10 organizations now market with content - regardless of company size or industry. The most popular tactics are social media (excluding blogs) (87%), articles on a company's website (83%), eNewsletters (78%) and blogs (77%). This is the first year where social media is used more frequently than articles. Read more: 


Safe Online Shopping Tips

If you haven't already started shopping for the holidays this year, I'm predicting you'll probably be starting soon! After all, Black Friday and Cyber Monday are just around the corner. For those who live outside the United States - Black Friday is the day following Thanksgiving Day in the United States, traditionally the beginning of the Christmas shopping season.  As you may already know, Cyber Monday is the biggest online holiday shopping day of the year that falls on the Monday


Are Small Businesses Using Social Media?

A recent survey from Vertical Response, an online marketing provider, took a look at small businesses and their use of social media.   FACEBOOK:  The basic findings show Facebook as the number one social platform, not surprising.   SOCIAL MEDIA TOOLS:  Almost 60% of small businesses spend more than $26 a month for tools that help them publish social media updates: With a number of excellent free social tools available today -


How to Make a Word Cloud

If you're looking for an easy way to make a word cloud, look no further.  Not only are word clouds a unique and memorable way to market your content, this website makes creating one easy.  Describing itself as a "toy" for generating word clouds, Wordle can automatically generate a colorful design based on the content you provide, emphasizing the most commonly used words from your source. You simply copy the text you want to use and then paste


Will Google Plus Be the New Social Media Leader?

Google Plus, otherwise know as Google+, or simply g+, is an up-and-coming social media network from Google Inc. Google + is now in direct competition with Facebook, the social media giant. Google Plus is claiming to have a database of 90 million users while Facebook is claiming to have 800 million users. Because I live, breathe and sleep internet marketing, I'm predicting that Google Plus could be more popular than Facebook


Just Do Something

A few months ago, I had a potential client call me with a big problem.  His website traffic was down – way down.  Most of his websites were sales landing pages.  They had been hit hard by the Penguin and Panda Google algorithms. He did lots of research on his own to have a better grasp the situation and figured out what he needed to change.   So, by the time


Creating Backlinks

What's the old saying, "The cobblers' children have no shoes?" As a web marketing consultant, I'm often embarrassed by my own site and what I've done for myself in terms of my online presence. I preach that "online marketing is a sum of its parts" and to "do a little each day, it adds up". Well, it's true. However, putting that into practice takes time and energy. For my own site, I lack both! Through the years I've been busy


Article Marketing – Content is King

Have you ever considered article marketing to increase traffic to your website or to draw attention to your product or brand? If the answer is "no," you may want to take a few moments to learn a bit more about what article marketing is and why you should get started right away. Content marketing is the creation and publication of original content. This content can be in the form of blog posts, case studies, keyword articles, white papers, videos or even