Author Archive

20
Jan

Google Has Changed Google+ Again

Once again, Google has changed the way they show local results and revamped Google+! Google+ Has a New Look  For those who utilize local search for their business this change is just another in a long line of functionality changes, display updates, and rebranding that Google Local has been making in recent years. The last change was on November 17th, 2015. With little warning or explanation, as

09
Jan

New Adhesive Article for ASI Magazine

I'm excited to announce that I'll have an article published again in ASI Magazine in February. I recently wrote an article for my adhesive client, HERNON Manufacturing and it was accepted by the editors at the magazine for publication. Here's a quick snippet of the first page of the draft of the article that I was sent the other day. HERNON Manufacturing has been committed to delivering world class adhesive, sealant, and

17
Mar

Video Content Marketing

Content marketing is rapidly changing.  Did you know video is the future of all content marketing? It's true. According to Cisco, by 2017, video will account for 69% of all consumer internet traffic. Animated Videos I recently really got into creating animated videos. Here's one of the most recent ones I created for a client: If you're looking for a creative way to market your brand, tell your story, review the features and benefits of a product

24
Feb

New Article for a Client

I wrote this article entitled, How to Make Better Oil Seals for my client, Hernon Manufacturing and for Assembly Magazine for their March 2014 issue. The article featured products that are engineered by Hernon Manufacturing. Hernon has engineered over 5000 different formulas of adhesives and sealants. They also have a complete line of custom dispensing equipment. The company has had stable growth over the last few

01
Oct

New Logo for a Client

Logo designs say so much about a brand.  They can be a marketing message in themselves. Here's a logo I recently created for a client, the website and content are still under construction.

12
Apr

Press Release Ideas

Often my clients are interested distributing press releases.  I applaud clients that recognize the benefits of press releases!  Distributing news via a press release is extremely helpful in not only gaining exposure for your company, advancing your message in the marketplace and strengthening your brand by becoming an authority on a particular issue, but they also can be picked up and re-distributed via other websites creating backlinks

14
Mar

Tagging People in Posts on Facebook

Can you tag people on your business page? Today I received the following question from a client: "When I use Facebook, I can type a friends name into a post and it automatically tags them in the post on my wall, their wall or even on another business page. On our own company Facebook page, if I type someones name it doesn't work. Am I doing something wrong?" Social Media Help - Facebook Questions Answered When you are in the admin role of a

07
Jan

What Automotive Manufacturers Are Learning from Social Media

Consumers rely heavily on the internet for many things.  In regards to looking up information about an automobile, there’s a long laundry list of common searches, such as: Safety and reliability Looking up vehicle consumer surveys Insurance industry statistics Manufacturer websites Complaints filed with regulatory agencies. In addition to being an excellent source for consumers’ safety and reliability information, automobile users are also producers of such information.  They use traditional internet media such

04
Jan

Top 4 Trending Marketing Tactics for 2013

Here are a few of the most important areas of marketing to focus on during 2013: The Brand – People truly care about the image of the brands they buy from – they want what’s new and cool. Cross Marketing – Start thinking about co-branding, affiliate marketing and other ways of working with a compatible company. Redeveloping the Company Image – Concentrate on putting your product or service in a new light. 

02
Jan

Content Marketing – a Growing Activity for B2B

Did you know that content marketing is becoming a core part of the B2B marketing process?  Nine out of 10 organizations now market with content - regardless of company size or industry. The most popular tactics are social media (excluding blogs) (87%), articles on a company's website (83%), eNewsletters (78%) and blogs (77%). This is the first year where social media is used more frequently than articles. Read more: