Maureen McHale
Web Marketing Consultant             (352) 406-2011

29
Feb

Article Marketing – Content is King

Have you ever considered article marketing to increase traffic to your website or to draw attention to your product or brand? If the answer is “no,” you may want to take a few moments to learn a bit more about what article marketing is and why you should get started right away.

Content marketing is the creation and publication of original content. This content can be in the form of blog posts, case studies, keyword articles, white papers, videos or even photos. The reason companies engage in article marketing is to generate leads, enhance a brand’s visibility and to put the company’s products and services as well as their expertise on display.

Many companies are now using content marketing as the preferred tool for today’s business-to-business online marketing. In fact, it is now surpassing search engine marketing, public relations and even print, television and radio advertising. Why? Because it works.

But, don’t be too quick to think article marketing is the be-all end-all marketing solution. While you should concentrate on pushing a steady flow of original content out on the internet, doing that alone doesn’t necessarily mean that traffic, sales, leads and/or brand recognition will appear over night and your marketing efforts are complete. Although article marketing is a big piece of the online puzzle, it is just a piece.

The downside of content marketing can be obvious. Writing original content and publishing it can be time consuming. Additionally, to make any serious headway , it requires an ongoing, regular commitment of time and energy. In-house marketing teams have been slimmed down over the last few years, so much so that marketers have been stretched thin, wearing many hats, juggling numerous projects, and deadlines. Sitting down every day and generating new, creative, article content can seem like a pipe dream or a nightmare for the stressed out marketer. Fortunately, this is an excellent task that can be outsourced by simply hiring a web marketing consultant. With minimal effort, companies can expand their marketing efforts by outsourcing content creation and publication allowing the company to easily reap the benefits of this all important online marketing effort.

Finding a copywriter who can not only market your business through their writing, but also put together a plan to make sure all bases are covered in your online article marketing plan is key to your success. Finding a marketing consultant who knows the best ways to use article marketing tactics can significantly help your marketing efforts.

An experienced content marketer will have experience utilizing targeted keywords and know how to expertly craft articles based on those words. If need be, an expert article marketer will have the know-how to select the proper keywords should this piece of the online marketing effort not have been completed yet. They will also be able to analyze your competitors keywords and benchmark keyword ranking. Doing so will give the company a great overview of what is moving the needle and what efforts need more attention.

About Maureen McHale
Are you looking for ways to take your company to the next level, fill gaps in staffing, and/or receive guidance and hands-on assistance for your marketing needs? Get Marketing Help Now! Call Maureen McHale (352) 406-2011